I proudly live and work in the upper Midwest, Madison, Wisconsin, U.S.A. and am inspired by the craftsmen, artists and creatives of the past, their processes, dedication and ownership of their work and lean on this to weave historical aesthetics into my own work while producing fresh and engaging visuals. My workflow is entirely digital, but throughout the process of image making, I strive to give each piece an authentic, handcrafted feel.9
How a stock image loses value
Earlier today I heard on the radio that Tiger Woods fired, let go or otherwise ended his 12 year partnership with this caddie Steve Williams. Instantly, my thoughts snapped to the above image and I thought to myself... another one bites the dust.
Generally that's how stock photos get immediately devalued. Current events often signal their sudden death. Typically images lose their value over time, usually many years. But every so often they die fast. The above photo was one of my favorites, of all time. I shot it at Whistling Straits in Haven, Wisconsin during the PGA Championship in 2010. I remember hustling to get into positon before Williams climbed around the corner. But the light, position and backdrop all came together and I knew it was going to be one of my favorites once I tripped the shutter.
Sports photos in particular have short shelve lives. Once a player, changes teams, gets involved in a scandal etc value plumets and so does any possibility of making a resell. Any redeeming value in this image (all of 1ยข) will officially be zeroed once Woods leaves Nike. Well, it's still a favorite.