When Louis Vuitton called
Nicolas Ghesquière, lead designer at Louis Vuitton, followed my work on Instagram and took interest in many of my industrial, jet engine shots. He put his people in touch with my people and the next thing I knew, we were watching the LV Spring/Summer Paris Fashion Show featuring my images go down a different sort of runway. But here's the important takeaway, what you post on social media matters. People pay attention even if you don't think they are. I had no idea Nicolas was following me, further when I shot these images for General Electric, I never imagined they would be repurposed in the future.