My 3 Step Creative Process

This post is an addendum to EP 04 My 3 Step Creative Process on my Youtube channel. In that episode we look at a demonstration of the process on a simple personal shoot. Check it out here.

In EP 04, I use a recent example of laying wide awake in the middle of the night as a winter storm lashed the bedrooms windows. I’ve always like shooting in snowstorms, especially at night because there are so many different visuals to play with and work on. I knew the storm would be passed by the time I woke up, so if I wanted to shoot, I had to do it now. At 0200. Below I work thru my creative process and how I applied it to the above example.

Resistance. This is the first obstacle to overcome, at least for me, but I suspect for many of you as well. You have probably felt resistance but have never really conceptualized it. That was the case with me for a long time until I happened to read The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Stephen Pressfield. That book didn’t get rid of resistance. Like creativity, it’s always there, and manifests itself in different ways. The War of Art made me aware of it and now I’m able to address it before I do anything else. First things first address and squash any resistance, any notions NOT to shoot. In this case resistance came out to play with a strong hand... It’s too cold, too windy, camera could get damaged. 

But once I started thinking about how I’d feel in the morning, do I want to feel regretful or fulfilled?  

I overcame the resistance and creativity won hands down. 

So, I’ve now I’ve made up my mind, I’m all in. But first I need to plan a course of action. Given the hour, it had to be simple. I could pull it off in the driveway.

Next run the creative checklist:

  1. Establish the concept. What is the desired message, idea or emotion? I want to visualize the intensity of the storm, the sudden and unpredictable nature of the snow flakes and wind. But the brief lulls in the maelstrom as well. Creating tension, and contrast. 

  2. What technique will best support the concept? Long exposure to capture the intensity and 120fps to capture the lulls

  3. What equipment will I need to meet the requirements of the technique? Canon 1DX2, 16-35mm f2.8 lens, tripod, LED


Creativity is a gift. Like any talent some are born with it, others may acquire it but most will never have it. So embrace it. If it calls at 2 am, go outside and do your thing. I’d rather wake up and edit the content I made in the middle of the night than wake up wishing I’d gotten up in the middle of the night to make the content. 

Adam SenatoriComment