Collaborate Forever Podcast Season 01, Episode 03

Peter Benck portrait
Peter Benck portrait at Good Style Shop


Good Style Shop 817 East Johnson St, Madison WI

Show overview

Collaborate Forever drops by the Good Style Shop in the heart of Madison's isthmus. I speak with owner and vintage clothing proprietor Pete Benck. Since 2011 Pete and his team have been sourcing and curating high-quality vintage clothing and accessories. We discuss his creative roots and entrepreneurial background, the shop, sources of inspiration, collaborations, and the upcoming Midwest Vintage Flea, Wisconsin's largest vintage clothing trade event.

I took note of Pete's 50's era Wisconsin button-down shirt and we bantered about the individual who would have worn it.

Listen to the full episode here.

Set design

I pitch the idea of setting up outside of the shop, underneath a mural made by local artist Stefan Matioc. But Scott thought the audio could be compromised by the traffic on Johnson Street just a few years away.

Moving inside the shop, we decided to build the set on an elevated step up at the back. Facing towards the front, we had an excellent overview of the clothing racks and the beautiful storefront windows

Camera gear

Canon R5, Canon RF 15-35mm, Polaroid iType