General Electric
London, Paris, Dubai, and remote airfields in-between, I partnered with General Electric creating a library of still images and short films emphasizing the company's position in the commercial and military aviation industries.
CONTEXT
Focus on General Electric's cutting-edge aviation products and aerospace technology found in civilian and military aircraft. GE engineers and manufactures turbine engines like the CFM-56, GE90, GENX, and the LEAP found on the Boeing 737, 747, 787, 777, and 747. GE is also involved with wing components, avionic suites, and cabin interiors.
BRIEF
Create a library of images that frame GE's technology from manufacturing through final installation. This commission involved unpredictable time frames and travel to remote locations.
We leveraged global airshows as opportunities to get close to the aircraft on the ground and in flight. I created content of their technology, fully assembled and factory fresh. Around the shows, I traveled to various assembly points worldwide to capture still photos and motion content focused on the manufacturing phase.
I built a new asset library of high-resolution images and motion to help raise awareness of GE's position in the aerospace supply chain for years to come.
LOCATIONS
Paris, FRA / Dubai, UAE / Abu Dhabi, UAE / Cardiff, Wales, UK / London, UK / Peebles, OH USA
SERVICES
Principal Photography, Art Direction, Post-production