General Electric

— Aviation

Client: General Electric

Agency: Group SJR

London, Paris, Dubai, and remote airfields in-between, I partnered with General Electric creating a library of still images and motion emphasizing the companies position in the commercial and military aviation industries.

CONTEXT

Focus on General Electric's cutting-edge aviation products and aerospace technology found in civilian and military aircraft. GE engineers and manufactures turbine engines like the CFM-56, GE90, GENX, and the LEAP found on the Boeing 737, 747, 787, 777, and 747. GE is also involved with wing components, avionic suites, and cabin interiors.

BRIEF

I was commissioned to create a library of images that frame GE's technology from manufacturing through final installation. We needed to work within unpredictable time frames and travel to remote locations.

We leveraged global airshows as opportunities to get close to the aircraft on the ground and in flight. I was able to create content of their technology fully assembled and factory fresh. Around the shows, I traveled to various assembly points worldwide to capture still photos and motion content focused on the manufacturing phase.

I built a fresh asset library of high-resolution images and motion to help raise awareness of GE's position in the aerospace supply chain for years to come. This library will be used for social media, corporate communications, and advertising.

LOCATIONS

Paris, FRA / Dubai, UAE / Abu Dhabi, UAE / Cardiff, Wales, UK / London, UK / Peebles, OH USA

SERVICES

Principal Photography, Art Direction, Post Production

More projects