General Electric

— Aviation

Client: General Electric

Agency: Group SJR

London, Paris, Dubai, and remote airfields in-between, I partnered with General Electric creating a library of still images and motion emphasizing the companies position in the commercial and military aviation industries. 

airbus-a380-landing
airbus-a380-landing-straight-on
boeing-787-flying
airbus_a380_flying
boeing-7878-flying-underside
boeing-787-landing-straight-on
boeing-787-genx-jet-engine
airbus-a380-jet-engines
airbus-a380-flying-overhead
gulfstream-business-jets-parked
boeing_poseidon_p8_in-flight
boeing-787_gexn-jet-engine
boeing-787-in-flight-flying-away
boeing-787-in-flight-turning-head-on
airbus-a380-engine-back
airbus-a380-engine-inside-1
airbus-a380_pilot_open_window
airbus_a380_climb-out
ge-cfm-56_jet_engine_close-up
american-eagle_crj-900
boeing-f35-landing
airbus-a350-takeoff
airbus-a380_landing_front
airbus_a380_departing

Context:

Focus on General Electric's cutting-edge aviation products and aerospace technology found in civilian and military aircraft. GE engineers and manufactures turbine engines like the CFM-56, GE90, GENX, and the LEAP found on the Boeing 737, 747, 787, 777, and 747. GE is also involved with wing components, avionic suites, and cabin interiors.

Brief:

I was commissioned to create a library of images that frame GE's technology from manufacturing through final installation. We needed to work within unpredictable time frames and travel to remote locations. 

Solution:

We leveraged global airshows as opportunities to get close to the aircraft on the ground and in flight. I was able to create content of their technology fully assembled and factory fresh. Around the shows, I traveled to various assembly points worldwide to capture still photos and motion content focused on the manufacturing phase.

Outcome:

I built a fresh asset library of high-resolution images and motion to help raise awareness of GE's position in the aerospace supply chain for years to come. This library will be used for social media, corporate communications, and advertising.

Locations:

Paris, FRA / Dubai, UAE / Abu Dhabi, UAE / Cardiff, Wales, UK / London, UK / Peebles, OH USA

Services:
Principal Photography, Art Direction, Post Production

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