General Electric

AGENCY: Group SJR

CATEGORY: industrial

London, Paris, Dubai, and remote airfields in-between, I partnered with General Electric creating a library of still images and short films emphasizing the company's position in the commercial and military aviation industries. 

airbus-a380-landing
airbus-a380-landing-straight-on
boeing-787-flying
airbus_a380_flying
boeing-7878-flying-underside
boeing-787-landing-straight-on
boeing-787-genx-jet-engine
airbus-a380-jet-engines
airbus-a380-flying-overhead
gulfstream-business-jets-parked
ge-peebles-ohio-genx-engine-final-assembly
GENX engine final assembly at GE Peebles
boeing_poseidon_p8_in-flight
boeing-787_gexn-jet-engine
boeing-787-in-flight-flying-away
boeing-787-in-flight-turning-head-on
boeing-787-air-india-genx-front-view
boeing-787-air-india-genx-rear-view
boeing-787-air-india-genx-tail
boeing-787-air-india-genx-detail
airbus-a380-engine-back
airbus-a380-engine-inside-1
drone_mq-1_predator
ge_wales_cfm-56_final-engine-assembly
ge-cfm-56_jet_engine_close-up
american-eagle_crj-900
boeing-f35-landing
airbus-a350-takeoff
engine-alliance-gp7200-closeup
embraer-emb-135-ge-engine
lockheed-martin_F-35_lightning-II
a-380_british-airways
airbus-a380_landing_front
airbus_a380_departing

CONTEXT

Focus on General Electric's cutting-edge aviation products and aerospace technology found in civilian and military aircraft. GE engineers and manufactures turbine engines like the CFM-56, GE90, GENX, and the LEAP found on the Boeing 737, 747, 787, 777, and 747. GE is also involved with wing components, avionic suites, and cabin interiors.

BRIEF

Create a library of images that frame GE's technology from manufacturing through final installation. This commission involved unpredictable time frames and travel to remote locations. 

We leveraged global airshows as opportunities to get close to the aircraft on the ground and in flight. I created content of their technology, fully assembled and factory fresh. Around the shows, I traveled to various assembly points worldwide to capture still photos and motion content focused on the manufacturing phase.

I built a new asset library of high-resolution images and motion to help raise awareness of GE's position in the aerospace supply chain for years to come.

LOCATIONS

Paris, FRA / Dubai, UAE / Abu Dhabi, UAE / Cardiff, Wales, UK / London, UK / Peebles, OH USA

SERVICES

Principal Photography, Art Direction, Post-production