GENERAL ELECTRIC

Services

Principal Photography, Art Direction, Post Production

Locations

Paris, FRA / Dubai, UAE / Abu Dhabi, UAE / Cardiff, Wales, UK / London, UK / Peebles, OH USA

Context

Focus on General Electric's cutting edge aviation products and aerospace technology found in civilian and military aircraft. GE engineers and manufactures turbine engines like the CFM-56, GE90, GENX and the LEAP found on the Boeing 737, 747, 787, 777, and 747. GE is also involved with wing components, avionic suites, and cabin interiors.

Brief

I was commissioned to create a library of images that frame GE's technology from manufacturing through final installation. We needed to work within unpredictable time frames and travel to remote locations.

Solution

We leveraged global airshows as opportunities to get close to the aircraft on the ground and in flight. I was able to create content of their technology fully assembled and factory fresh. Around the shows, I traveled to various assembly points worldwide to capture still photos and motion content focused on the manufacturing phase.

Outcome

I built a fresh asset library of high-resolution images and motion that will help raise awareness of GE's position in the aerospace supply chain for years to come. This library will be used for social media, corporate communications, and advertising.

All images are available for RM Stock and fine art prints.